Off the Map » marketing

March 14th, 2010
by Ben Hauck

“General semantics is the study of thinking and its effects on language, behavior, and culture.”

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March 7th, 2010
by Ben Hauck

When the Word “Identity” Means “Persona,” Don’t Fear The Verb “Is” … You Probably Need It!

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February 2nd, 2010
by Ben Hauck

If It’s Identification We’re Warring, Why Do We Call It “The Is of Identity”??

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