April 27th, 2010
by Ben Hauck

“Personal Engineering” as Another Name for General Semantics

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March 24th, 2010
by Ben Hauck

If We Didn’t Call the Field General Semantics, What Might We Call It?

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alfred-korzybski aristotelianism cassius-keyser concept conflict definition engineering extension extensional-orientation game-theory gantt-chart general-principle-of-uncertainty generic-terms goals human-engineering identity implication improv insane insanity intension is-of-identity language language-as-generic manhood-of-humanity marketing mathematical-philosophy meaning non-aristotelianism non-elementalism personal-engineering productivity sane sanity science science-and-sanity semantic-reaction semantics structural-differential thinking time-binding unsanity values walter-polakov ways-of-thinking